Canned Good Campaign

Art directing / designing an on-going digitally native campaign highlighting the infinite recyclability of the steel can. Through engaging social content and digital ads, we’re seeking to change the perception of the steel can and inform consumers of its many sustainability benefits. Created 200+ unique digital assets, in addition to the 50 page toolkit / style guide. Working with two retailers (HEB and Harris Teeter on digital assets, in-store bib tags and digital ad spots. View more @cannedgoodofficial and cannedgood.org